A B O U T
Che: [ch-aye]
Che represents a state of being - the reconciliation of two identities and embracing this duality, authentically and unapologetically. It’s an online concept store that serves as a lens for how we view identity, daily life, and our interactions with different people, places, and things. Reinventing the cultural link we have with our own history. We hope that people can find a part of themselves in the work we put out.
Because Che is the way to be.
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